Stands for “Cost Per 1,000 Impressions,” and is utilized in internet advertising. CPM defines the price an advertiser pays for 1,000 impressions of an commercial, corresponding to a banner advert or different promotion. An impression is counted every time an commercial is proven.

While some advertisers pay publishers an quantity based mostly strictly on impressions, most advertisers pay for particular person clicks or leads generated from their ads. Therefore, in Web promoting, it might be more practical to measure ppc (PPC) or pay per lead (PPL) charges. Either method, the advertiser’s objective is to generate as many leads as attainable by preserving the charges as little as attainable.

Web publishers additionally use the CPM to measure the income per 1,000 impressions. While technically this needs to be “revenue per 1,000 impressions,” or RPM, the phrases CPM and RPM are sometimes used interchangeably from the writer’s perspective.

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