Stands for “Cost Per Action,” and is utilized in internet marketing. CPA defines how a lot income a writer receives when a consumer clicks an commercial on his web site after which completes a sure motion. For instance, a writer might place a banner or textual content hyperlink from an advertiser on his web site. When a consumer clicks the hyperlink, she is directed to the advertiser’s web site. She would possibly then be requested to fill out a type or take a survey. If she completes the shape or survey, the motion has been accomplished, and the advertiser pays the writer a certain quantity based mostly on the CPA.

CPA and CPL (price per lead) are sometimes used interchangeably, although CPA is more generic.

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