Press releases can typically set off elevated curiosity in a sure subject, and if a Web web site hyperlink is supplied within the launch, this may translate to elevated hits to the Web web site. If the rise in visitors is so dramatic that it causes the server to be utterly unreachable, the server is alleged to have been “slashdotted.”

The title got here into being after October 1998, when a press launch was revealed on the Web web site, leading to a serious surge in visitors to a different Web server, inflicting it to go down. You can even use the time period as a verb, as in, “Dude, thanks to that stupid article, our server got slashdotted today, man!”

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