PPS

Stands for “Pay Per Sale.” PPS is a kind of on-line promoting the place an internet writer is paid a fee for every sale generated by his web site. It is a more particular model of the CPA mannequin and is often utilized in affiliate internet marketing.

Most on-line advertisements use the PPC mannequin, during which the web site proprietor receives a small quantity for every click on on an commercial banner or hyperlink. While some of these advertisements can generate plenty of site visitors for web sites, they don’t assure gross sales or conversions. By working PPS advertisements, retailers solely pay for clicks that result in gross sales.

Since retailers solely pay commissions on gross sales constructed from PPS advertisements, the commissions need to be excessive sufficient to make it worthwhile for internet publishers to run them as an alternative of PPC advertisements. Therefore, commissions over 50% aren’t unusual for high-margin gadgets, comparable to software program and on-line providers. Physical products with decrease margins typically have commissions underneath 10%. However, if they’ve excessive common order values (AOVs), gross sales with low commissions can nonetheless produce excessive funds for publishers.

NOTE: To maximize income, many web sites embrace each PPC and PPS advertisements.