A leaderboard advert is a large commercial that seems on the high of a net web page earlier than any of the web page’s content material. It is likely one of the normal sizes used throughout all Internet promoting platforms. It has a regular dimension of 728 pixels extensive by 90 pixels tall (728×90). Leaderboard advertisements may be both text-based or image-based, with images being more standard. They might even embody animations. Clicking a leaderboard advert directs the customer to a touchdown web page set by the advertiser.

Website homeowners might select to put a leaderboard advert above a web page’s header, or beneath their header however above the remainder of their web page’s contents. Ads positioned on the high of a web page have a better click-through price and are most respected for advertisers. While positions on the high of the web page are the most typical, some web site homeowners place further leaderboard-sized advertisements in the midst of a web page’s contents or on the footer.

The leaderboard advert dimension changed the earlier normal, the 468×60 banner advert. Leaderboard advertisements are probably the most standard sizes of on-line ads, second solely to the 300×250 Mid-Page Unit (MPU) or medium rectangle. They are frequent in each click-based and impression-based promoting campaigns.

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