E-commerce (or digital commerce) refers to industrial exercise performed over the Internet. An e-commerce transaction happens every time somebody buys items or companies from a enterprise’ web site. An e-commerce transaction can take a number of forms, similar to an individual shopping for a chunk of software program that they will obtain, ordering a pair of footwear to be delivered, or hiring an artist to attract an image.

E-commerce has a number of benefits over in-person commerce but in addition some drawbacks. Buying a digital good — like software program, music, or a film obtain — can occur immediately, however shopping for a bodily product requires it to be shipped and delivered. An e-commerce retailer can have a big collection of products accessible to ship, however the buyer doesn’t have the chance to look at issues in individual. Advances in augmented actuality (AR) are starting to supply clients the prospect to see what a product would appear like of their houses.

There are 4 predominant forms of e-commerce primarily based on who’s shopping for and who’s promoting.

  • Business to Consumer (B2C) is the commonest kind, the place an individual visits an internet site to purchase one thing. An individual shopping for a services or products from a enterprise, as soon as or on a subscription foundation, is B2C e-commerce.
  • Business to Business (B2B) is when one enterprise purchases items or companies from one other enterprise. A enterprise promoting to a authorities or different group, whereas not strictly B2B, can also be thought of B2B e-commerce.
  • Consumer to Consumer (C2C) is when one individual sells one thing to a different individual, facilitated by an internet site or different Internet service. Auction websites like eBay have been the earliest types of C2C e-commerce, and websites like Etsy now permit people providing services and products to seek out clients simply.
  • Consumer-to-Business (C2B) e-commerce is the place a person sells a product (or, more usually, a service) to a enterprise. One frequent type of that is freelance contract work, like a photographer licensing a picture to a inventory picture company or a developer making a customized utility for a enterprise.

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