A touchdown web page is an informational or promotional webpage a consumer “lands on” after clicking a hyperlink. Most on-line commercials hyperlink to a touchdown web page that corresponds with the content material of the advert.
Landing pages usually have a easy design and a main name to motion, corresponding to “Learn More,” “Download Now,” or “Buy Today.” The objective is to reduce distractions and information the consumer to take a selected step. Some touchdown pages use the related web site template, whereas others might have a very completely different design. They could also be built-in into a web site or revealed as “standalone” pages that don’t hyperlink back to the first web site.
Examples of touchdown web page entry factors embody:
- A sponsored search consequence
- A hyperlink in a advertising and marketing e mail
- A hyperlink in a YouTube video
- A button in an app, corresponding to “Upgrade Now”
- A promotional URL in a bodily mailing
Landing pages generally embody analytics code for monitoring and advertising and marketing functions. The analytics information might embody issues like supply/referrer, IP handle, platform, and hyperlink clicks. These metrics assist entrepreneurs decide how efficient every touchdown web page is and can be utilized for remarketing functions, corresponding to customizing advertisements for repeat guests.
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